It passed a lot of the time from the entry in the life of the amendments of the law about the education
in sobriety and counteraction the alcoholism already, the changing principle of advertising the liquor, and the voices in the face of the innumerable quantity already appeared her critical. What more, one already works at Lower house over the project of next changes in these recipes submitted by the Committee Culture Physical the and Sport. The basic principles of advertising liquor are now reminding worth and to look on proposed changes.

Begin from the legal definition the „advertisement of alcoholic drinks”, which in the thought he is „the public disseminating the signs of freight alcoholic drinks or graphic symbols with them of connected, and also the names and the symbols graphic businessmen produce alcoholic drinks, not differing from names and the symbols of graphic alcoholic drinks, serving popularizing the signs of freight alcoholic drinks. He doesn’t consider himself oneself used information to trade aims among interesting businessmen production, wholesale turn and trade alcoholic drinks for the advertisement”.

How is this definition to different? Namely does he consider himself that she expands the grounded in tenet and jurisdiction notion of the advertisement for whose characteristic element the element of suggestion, persuasion acknowledges of encouraging to purchase this in the essential way universally and not different goods, influence on recepient emotions. Meanwhile the definition put in the Law for the advertisement, about what one isn’t to leave behind allowed, is careful every disseminated publicly information, even then when the she of this element is devoid, and so also trade information, so far clearly from the advertisement distinguished (with the except of trade information steered to businessmen from the „alcoholic”trade). The defined
in the above mentioned way advertisement of alcoholic drinks is even forbid under the threat of the fine to the height 500 000 zloty by the Law. Prohibitions don’t hug advertisement and promotion of alcoholic drinks led inside the rooms of wholesalers or the points of the leaders exclusively sale of such drinks from obvious regards.

The not only direct advertisement of liquor is illicit, but also advertisement and the promotion of different products and services, if their name, freight sign is graphic shape or packaging or even similar to the sign of the drink of the alcoholic or different symbol objectively to such drink oneself bringing back, and also the advertisement of the businessmen who
in their advertising picture use such similar elements to (art. 131 ust. 3 and 4).
The aim of the introduction of above mentioned prohibitions is over the readable word. The prohibition of advertising alcoholic drinks has to aim, similarly anyway how and the remaining recipes of the Law, to the limitation of consumption of the liquor in the society. Controls of passages 3 and 4 have meanwhile to prevent public round of the prohibition of the advertisement of liquor under the pretence of advertising different goods, what the truth the liquor of not being, but universally with him oneself associating. To this kind of playgrounds, common before introducing new controls, all we managed to be accustomed and you shouldn’t probably remind times „boat Bols to nobody, if „horse tourism the Stud farm Soplica”.

2001 from the Polish advertising landscape disappeared the advertisements of alcohol-free beer, foundation, the companies of sport and different undertakings associating with the advertisement of liquors in the fishing of the September. All for the matter of the amendments of the law about the education in sobriety
and counteraction the alcoholism and the law about radio and television. The corrections to laws allow on the advertisement of the beer be sure (the advertisement of liquor been illicit earlier), but in so the cut off range, that this impossible is on first glance of.