The tobacco market is in more and more large crisis. Nobody already has the doubt that cigarettes harm not only smokers to the health, but also persons spending in the smoke. The fashion on the smoking passed. The society demands the limitations of the liberty of the smoking of cigarettes, and even more and more often advertising this “innocent” condiment.

The total prohibition of the advertisement, according to me, there is no sense. Can’t forbid the advertisement of legal products, and belong nicotinic articles to such. The customer - the smoker - the right has to get wider information about the marks of used by him goods. This is the only argument for which you shouldn’t forbid the advertisement of cigarettes. However arguments of the manufacturers of tobacco articles, that they don’t want to persuade to the smoking of non-smoking people, but only to induce to the change of hitherto existing smokers mark (what he’s anyway to go out this last allegedly on the health, because proposed them cigarettes, though dearer, they’re better then unhealthy means less) it is simply the lie.

He is the similar lie of tobacco concerns that they agitate the only people of dorosłych - they prefer mature, responsible and gifted free deciding about this they find for oneself the the healthiest, the best and the most pleasant the thing.

Let’s look on the advertisements of cigarettes. The Christopher Uściński writes in one from his articles: “This is three scantily clad strongly and doubtless shapely girls on powerful motorcycles, which the slogan “Economic burning” encourage transitive to the inflammation of west. The moment - which passer-by? Me? I, seeing these half-naked walkirie, I think not so many about the pleasure (?) common the stinking smoke, about rheumatism or sufferings from a cold kidneys, what’ll be the surest result of the mad drive in the dress so incomplete. From twenty years ago - when I didn’t know and didn’t want to know, what this rheumatism, lumbago and radicle. Today he(…) now can such half-naked persuasion undergo only my son and his peers; if they’re sufficiently stupid obviously. “

The advertisement of the cigarettes which wouldn’t we the influence on the man of young should represent the exclusively logo of the nicotinic firm (even without the picture of cigarettes) with the new technologies of the production of the condiment. Until we’ll make believe young passers-by that to associate the owing cigarette oneself with party, youth, successful friends, joy
and happiness, till we’ll encourage young to the smoking of cigarettes.

This is the example of the advertisement which shows cigarettes as letting freedom, physical efficiency, lightness. Is this the truth? Obviously, that not. Therefore why to make believe this to people? .
The concern tobacco House of Prince introduced on the Polish market the limited series of cigarettes Dark. Motives used in the press advertisements which since the December of the last year were forbid legally earlier appear on their packagings.

Money transfer was based on attractive and elegant women exposition what’s to shape the picture of cigarettes positioning as luxurious and exclusive. - Graphic motives, represented in the form of the press advertisement earlier, they were received by consumers very favourably. Their easy association with the mark allows to continue the transport in the new way — he speaks Gregory Żurawski, public relations manager House of Prince Poland.
He claims that represented on packagings feminine motives also have on the aim the strengthener of the picture of the individual variants of cigarettes Dark through their personification. - This gives the possibility of the conferment the product attractive and original for him features.

Advertising motives were print only on the front side of the foil wire-wrap which means that the package looks after the constriction of the foil so samo as earlier. The intervention allows to support in consciousness of the consumers of the stable picture of mark in the moment of opening the package. They stood overprints on the package he could confuse consumers through new graphic codes, and not to strengthen their loyalty — he claims PR-SHEEP House of Prince.