He takes the root that you should understand the actions of the type every kind under this first notion in the literature “the product the plus”, however by “competitions doing the shopping of alcoholic drinks” - workings regulated in the civil code as the change of the promise of public. The competition
in which the purchase of the alcoholic drink is one of the conditions of participation will be example of such action.

That is why doing the shopping of the beer the competition leaning also seems to be permissible. Yet information about competition in the form of presented posters can find oneself only at the press (as the press advertisement of the beer according to legal norms) and
in the appointed points of the sale of liquor (monopolistic shops, dealt out stalls
in malls, pubs, etc).

Talked over above amendments from September 2001 r. caused the drastic lowering of the possibility of funding sport events through Polish enterprises the producing beer. The earnings of the communes and local councils which drew large profits from making accessible firms promoting the beer of external advertising carriers (so-called billboards)also fell. So now the prohibition of the advertisement of the beer contributed not only to the loss of the source of income by the individuals of the territorial council, but also to the large set - back of funding the sport. billboards trying began be sure to appear the legal prohibition of the advertisement to walk round oneself through the limitation to location on the poster of information about the sponsor of the given event (what there is the brewery), then advertising workings in this range however already became strongly limited.

You moreover should notice in the light of adaptation of the Polish right to the right European Union, that he is the majorities of the countries of the fifteen a lot of more broad-minded from legal settlements valid at present in the Poland law. The parliamentarian committee introduced the new project of the change of the law about the education in sobriety and counteraction in May 2002 r. to alcoholism. Proposed changes aim to admittance of using information about the promotion of the sign of the freight product and to extension on carriers of the advertisement of external information treating not only to sponsoring one concrete sport event, but the yearlong sport undertaking. Renouncement from the prohibition of advertising and promoting the beer on poles, boards and different solid and movable surfaces used to the advertisement is the next proposal, near simultaneous location of readable inscription informing about the prohibition of the sale of liquor under the age persons or his harmfulness for the health.

The above mentioned proposals of changes don’t stand in the contradiction with the right of European Union, it now is maybe striking so if to he surely necessary is in the Poland worth so restrictive right relating to the prohibition of the advertisement of liquor and or prohibition this influenced the decrease of consumption of the beer by under the age persons in fact, if only on considerable deterioration of the financial situation many of Polish sport relationships.

They the indispensable warranty of the correct conduct of the advertising industry are formed first of all well and responsible consciences of the workers themselves of this sector; the sensible consciences of this, that they can’t exclusively act they prefer customers charging and funding their work, but also respect guilty and protect right the and businesses recepient of the advertisement and build the common good.

Many professionally working persons in the sector of the advertisement have the sensitive conscience, he acts elevated ethical principles and the strong feeling of the responsibility. They can even make up external pressure exerted by customers charging works, and also competitive mechanisms typical for this field for them despite this the strong stimulus to the inappropriate conduct. You should so create the external structures and rules which they’ll will help and stimulate suitable advertising practices, and prevent irresponsible.
Numerous already existing deontological codes, they’re accepted one
of such external mechanisms helping voluntarily. Though they meet with the positive party, effective turn out where employers and creator let on their exact warning only there. „The task of advertising agencies, the workers of the sector of advertisements, and also the directing the centres the money transfers which become the carriers of advertisements, and also directing the centres of the money transfer which become the carriers of advertisements he is disseminates and applying already worked out codes of deontology, so one could perfect them near the help of the public opinion and cause that they’ll be warned in the practice”.